| Terms | Descriptions |
|---|---|
| Posts with Keywords | Number of posts hit targeted keywords |
| Comments under Posts | Number of all comments under posts, no matter the words contain targeted keywords or not |
| Comments with Keywords | Number of comments hit targeted keywords |
| Reactions / Likes | Number of Reactions/Likes on posts |
| Comments | Number of Comments on posts |
| Shares | Number of Shares on posts |
| Views | Publicly available view count figure. Refers typically to video views of YouTube, Facebook, Instagram, and article views of specific forums (like HK Discuss). |
| Engagements / Interactions | Number of Reactions + Comments + Shares |
| Ripple Effects | Ripple Effect calculates the number of posts and comments with keywords and the post engagements (reaction, comments, share) under posts. The figure indicates how far / strong / intense a set of keywords (topic) are happening on social media. Equation: Number of posts with keywords + Number of comments with Keywords + Reactions + comments (de-duplicated) + shares/retweet |
| Overall Sentiment | The average of sentiment score per post |
| Positive % | Number of Positive posts and comments with keywords / Total number of posts and comments with keywords |
| Negative % | Number of Negative posts and comments with keywords / Total number of posts and comments with keywords |
|
Keyword Cloud (By # of posts and comments) |
Counting frequency by unique number of posts and comments with keywords |
|
Keyword Cloud (By # of Occurrence) |
Counting frequency by occurrence |